The Xaxis universal container tag is known as the Lightning Bolt Tag. The tag may be placed on any page on your site. The same tag can be used for conversion, retargeting, and analytics purposes on all pages on the site. This tag is also able to provide Xaxis with insights into cross-channel user attribution.
- For general site tagging where no additional data is passed, refer to the Basic Tagging Guide
- For e-commerce sites, or sites where additional data needs to be captured, refer to the E-Commerce Tagging Guide
- To track events or content changes where the page DOM is not reloaded, refer to the Advanced Tagging Guide